Home » Uncategorized » Ad Arbs

Ad Arbs

Doni Bloomfield, Bloomberg, High-Speed Ad Traders Profit by Arbitraging Your Eyeballs, here. Booking 1 cent of profit before you even get your item in the cart.

Arbitragers are buying millions of online ads and reselling them for a profit in the blink of an eye. They’re exploiting price discrepancies in a fast-evolving marketplace, where this year companies around the world will spend an estimated $9.33 billion on display and banner ads at auction.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: