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Ad Arbs


Doni Bloomfield, Bloomberg, High-Speed Ad Traders Profit by Arbitraging Your Eyeballs, here. Booking 1 cent of profit before you even get your item in the cart.

Arbitragers are buying millions of online ads and reselling them for a profit in the blink of an eye. They’re exploiting price discrepancies in a fast-evolving marketplace, where this year companies around the world will spend an estimated $9.33 billion on display and banner ads at auction.


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