Barbara Ortutay, Boston.com, Uber Brings back On-Demand Ice Cream Trucks, here. Hat tip rp. So, now we just need antennas for the ice cream trucks and Dyna Pie is up and trading at NOLO, New Jersey.
Uber, the San Francisco startup known for letting people order private drivers in sleek black cars using a smartphone app, is offering an ice cream-on-demand service — for one day only — in 35 cities around the world, including New York, Philadelphia, London, Singapore and Rome.
Friday’s stunt, an expansion of last year’s ice cream promotion, comes in the midst of a sticky heat wave in New York City and elsewhere. Last year, people in seven U.S. and Canadian cities could use the Uber app to summon an ice cream truck hired by Uber to their location, provided they purchased a minimum number of treats. But demand exceeded supply, and not everyone who wanted ice cream got it.