Mat Honan, Wired, Inside Digg’s Race to Build the New Google Reader, here. I can’t stop smiling.
Look, the Internet is made of fast. You go fast or you die. But lost in the Clouds of bullshit and hype there’s this true thing: The internet is a technology that can connect us instantaneously to all sorts of information. That instant access lets us learn and connect and transact in entirely new ways. It’s what drives everything online–from I need to know about the Peloponnesian War right now to who is nearby that will take a couple of bucks for a spot in their back seat, sharing economy, #YOLO. It’s just impossibly fast. Even so, few things move faster than they do at the new Digg. This is the team who, in just six weeks, took a dying brand that collapsed under the weight of its own spam and made it something vibrant and vital: a place you wanted to go.
digg.com, reader, here.
We hope to identify and rebuild the best of Google Reader’s features (including its API), but also advance them to fit the Internet of 2013, where networks and communities like Facebook, Twitter, Tumblr, Reddit and Hacker News offer powerful but often overwhelming signals as to what’s interesting. Don’t get us wrong: we don’t expect this to be a trivial undertaking. But we’re confident we can cook up a worthy successor.