James Silver, the guardian, Could AppNexus’s digital ads be the unlikely saviour of our newspapers? here.
“So newspapers may not exist in the form we know … there may be different corporate structures, to facilitate the jump to the next wave of how people consume content – but we will still have great journalism in 50 years, funded by advertising.” How does he envisage advertising set in the context of high quality editorial content working – and will it have an impact on the surrounding journalism? “I think we’ll continue to see new ad formats emerge,” he replies. “I doubt we’ll see ads influencing content directly, but we are seeing more advertorial content where the ad looks like it’s content.”